Lead UX/UI Designer
Branding & Website

WineChain is the network between premium wineries and wine collectors, offering traceable solutions to accessing and experiencing rare wines along with world-class shipping and storage. Wine collectors can also trade rare wines with other collectors. WineChain is able to offer both better value and higher quality to wine collectors by sourcing wines from the top wineries in the world and promising traceability and authenticity.

I was leading the website redesign and frontend development leveraging blockchain technologies. Design flows and experiences that distill down complex actions into interfaces for drop events, NFT marketplace, etc.